Head of Marketing and Communications

About the role

The University of Malawi is looking for a dynamic Head of Marketing and Communications to shape and execute its marketing, communication and public relations strategies. This senior role will align all activities with the university’s corporate strategy and uphold the UNIMA brand promise.

Key responsibilities

• Develop, review and oversee implementation of marketing, communication and PR strategies, annual plans, procedures and budgets.
• Manage marketing research, identify new market segments and expand market share.
• Coordinate market needs assessments with registries, schools and business units.
• Lead identification, viability assessment and launch of new programmes, products and services.
• Monitor performance of programmes and services, recommend corrective actions, and develop value‑adding social responsibility initiatives.

Required profile

• Master’s degree in Corporate and Marketing Communication, Marketing Communications, Public Relations, Global Marketing or related field.
• Minimum five years’ experience at senior officer level, preferably within the higher education sector.