SEO/SEM Specialist – Remote

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives for our remote team. The role focuses on improving search visibility, driving qualified traffic, and optimizing advertising spend to meet growth targets.

Key responsibilities

• Conduct keyword research, content optimization, and technical SEO audits to boost organic rankings.
• Develop and manage PPC campaigns on Google Ads and Bing Ads, monitoring ROI and CPA.
• Implement link‑building strategies to increase domain authority.
• Track, analyze, and report on SEO and SEM performance using GA4 and other analytics tools.
• Monitor competitor strategies and stay updated on algorithm changes and AI‑driven search trends.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms and ranking factors.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (basic knowledge)