Google Ads Expert / PPC Manager

About the role

We are seeking a highly analytical Google Ads Expert / PPC Manager to join our fast‑growing remote team on a contract basis. You will own the paid‑search strategy, building and scaling campaigns that generate qualified leads while maximising ROAS and lowering CPA.

Key responsibilities

• Design, build and launch full‑funnel Google Ads campaigns across Search, Display, Shopping, YouTube and Performance Max.
• Conduct deep keyword research, write compelling ad copy and manage bidding strategies.
• Set up and maintain conversion tracking using Google Tag Manager and ensure data flows into Google Analytics 4.
• Perform A/B testing and continuous optimisation to improve conversion rates.
• Allocate and monitor advertising budgets across multiple accounts to achieve maximum ROI.
• Prepare clear, data‑backed performance reports on KPIs, traffic and revenue for the wider team.

Required profile

• 3‑5 years of hands‑on experience managing and scaling successful Google Ads campaigns.
• Active Google Ads Certification (highly preferred).
• Strong analytical ability to interpret complex data and translate insights into actionable optimisations.
• Excellent written and spoken English and proven effectiveness in a remote work environment.

Required skills

• Google Ads
• Google Ads Editor
• Google Analytics 4 (GA4)
• Google Tag Manager
• Keyword research