Territory Sales Manager

About the role

The Territory Sales Manager will lead Airtel Malawi’s sales activities across an assigned geographic area, driving growth for voice, data and Airtel Money services. You will be responsible for achieving subscriber, revenue and market‑share targets while building strong relationships with retailers, agents and distributors.

Key responsibilities

• Achieve subscriber volumes, retail revenue and market‑share objectives as defined in the territory business plan.
• Manage retail sales budgets and ensure budgetary compliance.
• Drive sales of voice, data and mobile money products, meeting defined targets for each line.
• Recruit, onboard and coach retailers, franchisees and agents within the territory.
• Develop and manage distributor, wholesaler and strategic supply depot networks.
• Identify and develop new trade channels and branding opportunities.
• Ensure product availability, service delivery and outlet visibility according to route‑to‑market standards.
• Prepare accurate management reports and provide market intelligence on competitors.
• Implement dealer relations and customer appreciation programmes.

Required profile

• 3–5 years of sales and distribution experience in FMCG or similar multi‑channel environments.
• Bachelor’s degree in Sales, Marketing or a related business field.
• Strong understanding of mobile telephony markets.

Required skills

• Knowledge of mobile telephony products and services.