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Competences
Experience
Sales Agent
Minibakeries
2023-08 -
Responsible for generating new business opportunities and managing existing client accounts for a bakery product line. Conducts market visits, presents product ranges, and negotiates contracts to meet customer needs. Utilises sales reporting tools to track performance and adjusts strategies to achieve monthly targets. Collaborates with production and logistics teams to ensure timely delivery and customer satisfaction.
Trade Sales Executive
Kenafrica Biscuit Limited
2022-11 - 2023-07
Managed trade sales for biscuit products across regional distributors, increasing channel sales by identifying high‑potential accounts. Conducted product presentations, negotiated pricing, and ensured compliance with specifications and regulations. Coordinated promotional activities at trade shows and monitored market trends to adjust sales tactics. Reported weekly sales metrics to senior management.
Field Sales Representative - Wholesale
Wrigley Co. (EA) Ltd
2018-09 - 2021-06
Prospected and acquired new wholesale customers using business directories and leads from existing clients. Conducted face‑to‑face meetings to assess client needs and recommend appropriate confectionery products. Managed product specifications, ensured regulatory compliance, and provided after‑sales support. Achieved sales growth through effective territory management and participation in trade shows.
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